Traceable Creations is the Web Design company of Tracie Moore.
In 1998 I worked with an organizing committee for a local event. To advertise the event, we decided on all standard forms of advertising, such as periodicals, radio, and television. We felt our event would be one that people outside our area would attend, so what better means to advertise it than the World Wide Web!
I researched how to place the site on search engines near or at the top. I also learned a great deal about design and copy. That first Website was quite successful and attracted visitors from Australia and Germany to our rural county of Harris County, Georgia. I was hooked! Shortly afterwards I informed my husband that he should have a Website for his Deutsch Drahthaar Versatile Hunting dog Kennel to which he stated “Thanks honey, but hunters don’t spend much time on the Internet.” That still makes us chuckle.
But all that was a lifetime ago.
Our sons grew up, got married, and gave us grandchildren. 😀 I continue to work full time (since 1991) for the best dentist in Columbus, GA. I took up photography about 5 years ago. That hobby got pretty serious, too. 😉 And then, I took up sewing (Granddaughters will do that to you.). If you follow me on Instagram, you’ll find of mix of all these.
Like everything in life, technology is always changing.
Web design has changed more than I could have imagined. Today’s Websites MUST be responsive. WordPress is my chosen platform to accomplish that task. WordPress currently powers 25% of all Websites in the world. Yes, ALL Websites in the world. If your site isn’t responsive, you may be turning away a big percentage of your audience. If you’d like to know more about “Responsive Web Design”, let’s talk!
Take it or leave it in your personal life, social media is a proven successful marketing tool. Social media sites that are worthy of your consideration include Facebook (2004), Instagram (2010), Twitter (2006), Pinterest (2010), Google+ (2011), LinkedIn (2002), and YouTube (2005). That list is ever growing and ever changing. Each have unique users and unique uses to enable you to promote your products and services.
Knowing your audience is key. Who do you want to reach? WHO is your market?
If you have a Website that is older than Instagram, you should definitely consider updating its appearance and maybe even its platform. You’ll find many within my portfolio that are in desperate need of a facelift. (Hint. Hint.) In order to make sure your site is keeping up with changes in desktop, tablet, and cell phone browsers, a good rule of thumb is to revamp your site as often as you get a new cell phone. For most of us (my husband excluded), this is every 3-4 years.
Through the years I’ve made genuine friendships and meaningful business relationships. Helping small business owners develop and grow their Website is fun and rewarding for me. If you are looking for someone to help you with yours, I’d love the opportunity.
Thanks for reading!